Kirana Club is building India's largest community of Kiranas. Over the past year, we have successfully onboarded over a million Kirana stores, and we are now assisting CPG brands in targeting this massive audience to influence their purchasing decisions.

About the Role:
We are seeking an experienced Communication & Brand Marketing Manager to help us build our brand awareness in the FMCG community. You will be responsible for developing and executing marketing campaigns to raise awareness of Kirana Club and its mission to empower Kiranas.
Ultimately, you’ll help us build Kirana Club’s equity in the FMCG industry.

Responsibilities

1. Develop and execute marketing campaigns that reach FMCG professionals
2. Translate brand elements into plans and go-to-market strategies
3. Devise innovative growth strategies to onboard FMCG companies on the platform.
4. Collaborate with PR agencies to create effective PR campaigns and maximize brand exposure.
5. Plan and optimise email marketing campaigns targeting businesses/enterprises.
6. Create compelling content for blogs, articles and white papers.

About the Role:

1. 4-8 years of work experience in core brand and marketing communication roles
2. You have done content-based marketing targeting businesses earlier.
3. A creative mind geared towards problem solving
4. A strong communicator with excellent written skills.