Director Product Marketing

\nResponsibilities

• Build a stellar product marketing team.

• Work closely with product and business teams in helping achieve overall revenue goals, win-rate, customer usage, NPS and support successful new product launches.

• Product positioning: Ensure our core products are positioned in a differentiated manner vis-a-vis competition for each of the customer segments (Enterprise, CA, SMEs). Continuously do market research both on customers and competition to fine-tune our product positioning.

• Collaterals: Develop high-quality marketing collaterals that can be used for both internal (sales team) and external communications (campaigns)

• Training: Work closely with sales teams to train them on positioning the products correctly in front of customers, to increase the win rate.

• Pipeline: Work closely with the marketing team to ensure the pipeline is generated on the back of solid marketing communication

• Customer Lifecycle Management: Setup CLM operations team that runs regular drip campaigns to improve the usage of the core products on a regular basis; work closely with the product team to improve CLM infrastructure and utilize the infrastructure to run and optimize campaigns on a continuous basis

\nMinimum Requirements

• 8+ years of enterprise software industry business experience, ideally in marketing, pre-sales, engineering, or product management

• Ability to present technical concepts and examples

• Demonstrated ability to coordinate activities across departments and functions as applied to product launch activities

• Demonstrated ability with core product marketing skills in product messaging, positioning, and competitive differentiation

• Cross-functional project management skills, as you will be required to work with marketing, success, sales, and product teams.

• Customer-centric with experience in generating qualitative and quantitative insights to include in the marketing strategies

• Exceptional writing skills, with experience developing content / copywriting

• A strong executioner who likes to be a part of a dynamic, entrepreneurial environment

• MBA preferred

• Travel to events and/or other office locations may be required from time to time (once the travel restrictions are removed)

\nPreferred Requirements

• Experience working in the SAAS products and software product management

• Experience in technical sales or business development

• Experience marketing to B2B enterprise SaaS decision-makers

• Knowledge of the software sales cycle, product development process and enterprise sales functions.